The UK based Ghanaian Designer Oswald Boateng who specialises in classic bespoke tailoring (inspired by his lovely daughter) launches women’s line of clothing at Arise Fashion Week 2018 in the Intercontinental Hotel, Victoria Island Lagos, Nigeria.
He takes it, he believes; whilst responding to a few questions in the Sun News; he said “and the opportunity came to participate in the Arise Fashion Week, I thought this would be the best place to launch the collection. I can do it in New York, in Paris, in London but for my authentic point of view, I felt identity with a line very important and I think being African launching African concept from here was Godsend opportunity and I just jumped at the moment”.
He continued, “I decided only a week or maybe two weeks prior to today to even do the show. So I put everything you saw on the runway together in two weeks. If I tell you what we put together in two weeks you’ll be shocked”. It seems obvious, a lot might have gone into achieving what was next up to the time.
Boateng became one of the first black designers to be on London’s prestigious savile row. He referred to the African culture as a big thing for him, it’s just more than clothes; he said, for him the meaning behind is deep. He’s passionate about developing bigger concepts for African development, and that explains the reasons why the show was called “Africanism” which he believes is the new way of thinking and projecting African culture in a particular way.
The show featured the celebrated British Model, Naomi Campbell who was spotted on the calkwalk rocking designs by Nigeria’s Lanre DaSilva.