Rihanna to Launch a Luxury Fashion Brand

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According to sources, Rihanna is launching her own clothing collection with the French conglomerate LVMH, which owns Louis Vuitton, Christian Dior, Givenchy, Celine, and Fendi, among other heritage fashion brands.

It would make Rihanna not only the second woman of color to sit atop one of LVMH’s labels—Carol Lim is a creative director of Kenzo with Humberto Leon—but also the first designer LVMH has launched a fashion brand with since Christian Lacroix in 1987.

Even though the project remains unconfirmed by both Rihanna and the conglomerate, the mere speculation of its existence has already set the Internet ablaze—a musician earning a spot alongside some of fashion’s most influential designers, the tipping of the celebrity influence scale, and the revelation that we can all make our own lives more like Rihanna’s in yet another way.

How does this play into the clothes? The most compelling aspect of Rihanna’s other ventures, like Fenty Beauty (which is produced by a subsidiary of LVMH) and Savage x Fenty, is how reflective they are of our world.

Her beauty brand has 50 shades of foundation, a revolutionary act in a beauty industry which had for too long catered to selective skin tones, while her lingerie collection embraces body types (to a degree) and versions of sexuality shunned by mainstream culture.

Source: Vogue.com


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