American creative designer and men’s artistic director of Louis Vuitton, Virgil Abloh recently launched and set in motion an amazing 3 chapter campaign of the Louis Vuitton Spring Summer 2019 with each chapter revolving around a particular theme. Already hailed as reaching a milestone, Abloh continued his exploits with an absolute stunner campaign for the Parisian luxury fashion house.
The first chapter titled “infancy, childhood and adolescence reflected on the perspective of children and the ongoing process of studying boyhood, with the images being captured a little beyond imaginations by Inez and Vinoodh.
Essentially, the concept of boyhood was very specific of the world within, in that childhood is connected with a deep sense of touch, everything starts right from the beginning. Defining yourself, stretching your imagination, finding the road to realisation, waking up to your dreams, choosing your path, and the shape of things to come. In reality, that’s some amazing stuff out there, which makes a man and leads him to find a more powerful definition.
The second chapter was epic, it dealt into the details of the “Painter’s Studio”. The campaign reimagined the 19th-century Gustave Courbuet’s paintings, thus bringing the “Painter’s Studio” from the 19th-century to the modern era; it was actually shot by Mohamed Bourouiss.
Through fresh eyes or looking at it from the contemporary angle, it was like an all encompassing creative exchange and was captured just in time. Abloh was at the helm, surrounded by glam inspired models, and a couple of others who were elevated to rock and pose with the outfits from the Louis Vuitton Spring Summer 2019 collection.
The third chapter was the final chapter of the campaign by the men’s artistic director. The dynamics of the group of students imagined a modern day school portrait through the lens of Raimond Wouda.
The theme “School Teens” resolved around creativity, uniformity and individuality. Obviously, it was an exploration of the formative years between boyhood and adulthood.
Abloh went on his study of boyhood within the context of Los Angeles high schools. The teenagers travelled to Los Angeles to explore the tension between fitting in and standing out. All of them were photographed in Los Angeles T-Shirts, rocking the new LV 408 Trainer and evoking the Louis Vuitton Men Spring Summer 2019 show with lots of fun moments to share amongst others.
See the eclectic style images below. You’d love it, enjoy!