In this editorial, we’d like to introduce you to the pioneering African brand, Woodin which began it’s fashion crusade over 30 years ago, introducing fabrics inspired by African culture and art. These contemporary and modern interpretations have been adopted by young spirited Africans for many years.
To remain top of mind and ‘in’ with fashion conoscenti, Woodin continues to move with the times, constantly inspiring their followers with African fashion. This is not only to be witnessed in the current range of of fabrics, ready-to-wear and accessories but also in their communication campaigns, calling on you to join the Woodin nation. A nation of fashion savvy Africans who are fashion hungry and always stylish.
So are you ready to join the Woodin Nation? Get in the know first by reading 8 facts about Woodin.
A Truly African Brand
A fashion brand inspired by African culture and art and you! Born and raised with African spirit and pride, Woodin vibrates our cultural diversity of music, textures, colours and inspiring people. As a brand, we focus on all things that unite Africa.
A Poineer of African Fashion
Woodin is the first African brand offering a contemporary and wholly African fashion range for style savvy individuals. Our limited edition fabrics, ready-to-wear outfits and fashionable accessories are constantly evolving to define a new African fashion identity.
Fast Fashion: A Constant Source of Style
Fast fashion means we deliver fashion inspiration to our consumers. Every few weeks, unique fashion statement arrive in store, the latest trends and new fabric designs.
African No. 1 Retail Brand
Woodin’s retail stores, spread over 8 African countries offer much more than just shopping. This is shopping in comfort and style, whilst getting the latest fashion advice and inspiration. As such, our stores are a social hub, which which ooze spontaneous, fashion flair.
A Symbol of Creativity
Being creative is a way of life. A way of thinking and a means of expression. At Woodin, the world inspire us: You, Africa, fashion trends, art, and music. Open your eyes and see there’s beauty and creativity everywhere you look.
A Reflection of Confidence
Wearing Woodin is a sign of your style knowledge. This confidence is at the heart of the Woodin free spirit and desire to always be different and unique. Our 30 years of fashion design expertise and craftmanship has enabled us to play this key role in defining African fashion today.
The Woodin Nation
We reflect a modern cosmopolitan lifestyle embracing the “Cheetah” generation; those who are dynamic, intellectually agile and pragmatic. To us, Woodin is not just fashion, it’s a stylish way of life and mode of expression. It’s an identity, and African identity for a ‘Woodin Nation’.
Family of the Vlisco Group
Woodin is part of the Vlisco Group which has 4 textile and fashion brands, in the mid to high end African Market: Vlisco, Woodin, GTP, and Uniwax. The distinctive and unique design signatures of each brand makes the Vlisco Group, with its 170 years heritage, one of the most colourful and interesting brands in the world.
See the style images of the most recent ‘Finesse de Woodin’ collection.