Coronavirus Tensions in Ghana are Gradually Easing up to Pave Way for Fashion Events to be Held with Strict Adherence to the COVID -19 Protocols

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The coronavirus tensions in Ghana are gradually easing up to pave way for fashion events to be held with strict adherence to the COVID-19 protocols. The mess that the pandemic got created would have to be sorted out, but it has to be done slowly but surely, there’s no need to rush things, and worsen plight.

In view of this, the government has redirected focus by raising the number of people in such gatherings from 100 to 200, with a bold determination to observe the measures, which include washing hands, using alcohol based sanitizers, wearing face masks and ofcourse practising social distancing. This has obviously made it right for events to be held in the fashion industry.

Madam Elsie Addo Awadzi receiving her award (from Mr Charles Mensah, Managing Partner, Consult Ltd) as a corporate woman of the year at the Ghana Women of the Year Honors 2020. Photocredit: Quincy Korantang

Most recently, Ghana Women of the Year Honors 2020 curated by fashion and lifestyle brand Glitz Africa, was held on 26th September, 2020 at the plush Mövenpick Ambassador Hotel Accra. It was very great, in terms of attendance, the event organisers really had the brand audience at heart, with poise to observe COVID-19 safety protocols.

The Accra Mall Fashion Weekend 2020 was planned ahead, with the COVID-19 measures in mind, basically the fashion show was designed to be showcased live and streamed across social media for the audience to experience and feel the online presence, unlike previously where it was regulated with a huge audience sitting in and watching the show while it was being moderated.

The negative impact of coronavirus was much to be desired, activities came to a standstill, fashion businesses were slow, not much was being done in the retail spaces but now it seems obvious, things are turning out to be alright, and picking up again.

Official launch of Rhythms On Da Runway 2020 “100% GH edition” at the African Regent Hotel, Accra

The annual fashion and music event, Rhythms On Da Runway usually has thousands of people in attendance, including dignitaries and functionaries; last year the event was held at Christianborg Castle, Osu Accra. In fact, the place was packed to capacity with no room to maneuver, this year as per the directive, the event organisers only have 200 seating arangement for the vast majority of it’s audience and fun base.

Indeed we’re not in normal times, “the world is going through a turbulent time right now” said Kofi Okyere Darko (KOD) who is at the helm of the fashion event. Hopefully, as COVID-19 begins to fade away, the restrictions will be eased up, and activities will come back to normal, this nolstagic feeling will be a thing of the past, we’ll will do it again like we used to, I personally believe it’s legitimate, we’ll still have the opportunities that we had and even better. See the images below!


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