The 2020 edition of Glitz Africa Fashion Week was held in multiple locations with lots of creativity to go with the theme, which was “Projecting African Culture Through Design”. The annual event actually began on the 6th of November, 2020 with a free street style catwalk at the luxury Untamed Empire, off Spintex Road, behind Accra Mall. Up and coming designers like Subwae Studios, Fear No Man, Darkoh, Afro Volf, Slump Studios and Kojo Kusi had a fabulous day on the street with their crafts. Building contacts and networking were very much needed to wrap it up and crown it all for a better fashion experience.
Day 2 which was on the 7th, started right on time with a successful seminar at the Grand Arena, Accra International Conference Centre moderated by Ghanaian Creative Enterpreneur and former Miss Universe Ghana, Akpene Diata Hoggar, panelist for the first session included Roberta Annan, Managing Partner of Roberta Annan Capital and Tonyi Senayah of Horseman Shoes with the likes of Amos Ejiro Tafari from Nigeria and Senegal’s Anna Toure joining the discussion via Zoom on the topic, “building a distinctive fashion brand”.
The next session was very much on point and appreciated, the panalists were Mai Atafo, fashion designer and bespoke tailor from Nigeria; Chiedza Makonnen, fashion designer; Afrodisiac World Wide and Ann McCreath who later joined via zoom. The topic was “ethical issues in the business of fashion; tackling imitation among young designers”. The discussion was centered on being authentic and getting inspired to design and not necessarily imitate others blindly.
The fashion show was very regular in spite of the COVID-19 challenge, they were poised to observed all the measures including wearing of face mask and social distancing measures. The show began with African Fashion Foundation sponsored young talent designer collections, followed by the kayayei collection which was presented by Ophelia Crossland and Velmas Accessories, it was actually a collaboration between the Lotte Accra, African Fashion Foundation and Adonai Foundation to empower the street female porter (kayayei) and to show a way that fashion can used for good.
The main show was opened by Nigeria’s Torlowei, next to follow was upcoming Ghanaian designer Kojo Boaodi. Larry Jay was in a class all by themselves with fine apparel and wearable clothes to showcase on the runway. Among other amazing designers who showcased in the night were Jants Collection, Zyellegant, Christie Brown Selina Beb and a host of many others. Celebrities who were present include Roberta Annan, Kofi Okyere Darko, Kwaku Akuoko Boateng, Victoria Michaels, Shirley E.F Tibilla (Cockie Tee), Fiifi Coleman and all others.
Day 3 and final day of the event was held on the 8th November, at the Octagon Rooftop Accra, the location was just suitable for the show. Honestly, the Coronavirus scare was minimally felt, everyone was free to move around closely with strict adherence to the protocols. Designers who had the opportunity to showcase and rock the runway with smart elegance were Afrodisiac World Wide, Jermaine Blue, Chocolate Clothing, Duaba Serwa, among others.
The supporting partners were as follows; Beyond the Return, African Fashion Foundation, Samsung, Malta Guinness and Note Cosmetics. See the style images below!